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Link Survey Web Online Help |
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Click here to download free trial version and learn more information about the program.
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LinkSurvey
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What is link popularity?
For web marketing veterans, the phrase link popularity is one that has been
heard a lot recently. The term link popularity is basically a count of all
the pages that link to your site. For example, if there are 100 inbound
links pointing to your website, then your website will have a link popularity
of 100 -- obviously, the real world equation is much more complex than this.
Website link popularity varies from search engine to search engine because
each one has a unique set of pages in its index. Also, link popularity not
only depends on the quantity of links pointing towards your site, but also
depends on the quality of the links pointing to your site. For example,
one link on an extremely popular website that search engines regard as very
important will be much more helpful then a link from a FFA (Free For All)
link page. When calculating link popularity, the search engine takes into
consideration the quality of the page that is linking to you as well as
many, many other factors.
The significance of improving your link popularity
Increasing your link popularity can bring your website the following benefits:
- The more links you have pointing to your site, the more traffic you
can expect to receive. Many people may click on the link to you while
browsing other sites; a well placed link can be a valuable source of
traffic for your site.
- Lately, more and more search engines are using link popularity as
one of the factors in considers when deciding your rank. For example,
Google, the most popular search
engine, uses link popularity as its most important factor in ranking
sites. In addition, HotBot, AltaVista,
MSN, Inktomi,
and others also use link popularity in their formulas. Higher search
rankings, of course, translate into greater traffic.
- Since a search engine spider can visit your website via inbound links,
the more links you have to your site means there are more ways search
engine spiders can find you. Also, having many links to your site reduces
the chance of a search engine dropping your site from its index.
How can you improve your link popularity?
Since improving the link popularity of your site has many benefits, what
kind of methods can help you accomplish it? While some methods look attractive,
they should be avoided. For example:
- FFA (Free For All Links): Often people will submit
their site to hundreds of FFA site with the hope of boosting their link
popularity, but that generally does not work. The problem with these
services is that they have so many incoming submissions from individuals
and bulk submitting software, the links you add can be bumped off their
site in just a few short days, or in some cases a few hours. This generally
results in you resubmitting to these pages over and over, hoping that
your link will stay on long enough to reap the benefits of the added
link. Unfortunately, search engines generally ignore any links from
FFA pages, or in some cases penalize people for them.
- Reciprocal Link Services: The way these services
work is fairly simple: when joining a group that offers reciprocal links,
you add a link to every other member of the group on your site, and
in return they all add a link to yours. In theory, if everyone in the
group follows the plan you can gain a large number of inbound links
in a short period of time. The disadvantage is if you do not update
your site frequently to add the new members of the group, they will
drop you from their sites on the groups next update. Another disadvantage
to this is having to add a link to the reciprocal link page on your
site from your main page to allow spiders to find the page. As you may
already know, reciprocal link services have come under fire lately by
many search engines, including Google,
who considers reciprocal link programs to be a form of spam. Google
has officially stated that they will ban sites that participate in reciprocal
link programs - this is a risk that many believe is not worth
taking.
- Bulk Submitters: Some software programs claim to
submit your website to hundreds of search engines, stating that it will
give you a large increase of traffic in a short period of time. In reality,
these programs do not actually submit your page to search engines or
directories, but instead submit your site to many FFA link pages. The
result of using software like this to improve your link popularity could
actually cause more harm than good to your site.
The most effective way to increase your link popularity is to get normal
links on other websites. The link should be relevant to the contents of
the site, as well as have the hypertext be related to your website. So,
how do you find a related website that will be willing to add a link to
your site on their page? Frankly speaking, it can be a time-consuming and
expensive task - often webmasters neglect to put in the effort because
they simply do not have the time, even though they know that it is an effective
way to generate targeted traffic to their website.
The solution is LinkSurvey; it will find you potential websites that can
provide you with a relevant, high quality link to your site - something
that you possible would not have discovered without the help of LinkSurvey.
Using the following content, you should be able to get an introduction to
the working principles of using LinkSurvey, and you will be able to see
first hand how it can be used to help improve your sites link popularity.
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